Wicked Cookies Corona Virus Update

Well, unless you have (quite understandably) buried your head in the sand to avoid the madness, you will be witnessing posts from every business you follow or care about. This one is ours.

It’s not going to be short, this is not a time for a quick response and explanation is required. So although we don’t have answers at this point, we want our fabulous cookiemonster followers to understand where Wicked Cookies stands at the moment.

Firstly, we’ve been quieter than we might because our little family of the 4 of us went on our annual skiing holiday on Saturday. We had scrimped and saved and got ourselves to a position where our wonderful staff were able to look after things for a few days. We had already decided to close the station on the Tuesday so it was just Weds-Saturday that they had to cover.

We arrived at our ski resort in France early on Saturday evening to bright sunshine and beautiful snow, breathing a sigh of relief that we had escaped the madness and the worry for a week so we could be a happy family, enjoying something we love. Sadly, 5hrs later as we put Bailey and Zac to bed, the French government shut everything down which lead to tears from us all. We left at 1.30pm the following lunch time after rapidly packing and making sandwiches and then endured a 23hr coach journey back to Birmingham. It was not fun I can tell you.
We have spent today recovering from the no sleep and disappointment of not having our holiday this year.

So near yet so far

23hrs repatriation journey over 3 coaches


We have a positive policy in our family. We don’t watch the news. We don’t read the papers. We don’t listen to the radio. Anything that can keep us distanced from negativity and we do it. We can’t do anything about it, so why wallow in it?  Social media is the only thing we take part in and obviously the coronavirus is all over it.

So today, we have read up on what exactly is happening, and debunked all the rubbish as best we can (clearly there is a hell of a lot of it). Last week, our sales at the station started dropping dramatically as we witnessed the effect of people cancelling arrangements and working from home. Last night we were too tired to cook, so we went out to Pizza Express for dinner. It was empty, with just 3 staff, 1 of which was the chef. No matter what is ‘right’ and how we shouldn’t panic and how we should all be sensible, people are panicking. People are stockpiling and people are behaving irrationally. To be honest, we have no idea who these people are as we haven’t met any of them! Everyone we meet and speak to is stunned at the behaviour of these ‘others’, and yet here we are, with even the sensible and positive of us, starting to doubt.

Pizza Express for dinner....empty, empty, empty

All we can say right now is that anyone who is self-employed and anyone who runs their own business is in a right old pickle. We face the inevitable that the vast majority of events we attend will be cancelled. That the vast majority of customers will choose to stay at home. That lots of independent little businesses are going to go out of business because of this and we sincerely hope we will not be one of them after all the effort we have put in to get to this point.

We have made the decision NOT to trade at the station this week. We feel that a travel hub like the station will be high on the list of locations that people would consider high risk. As it became a ghost town at the end of last week, we expect this will get worse. We have told Kaleigh, Natacha and Wiktoria our thoughts behind this and we also don’t want to put them at risk.

The thing that many people don’t understand at this point is this;
It will kill Wicked Cookies faster if we trade unprofitably than if we do nothing.
If we keep paying staff, keeping making and trying to sell cookies when nobody is there to buy them, keep switching on the ovens and making the dough when the majority of cookies will be unsold and make their way into our homeless charity freezer, we will burn through money so fast. And that money pays for our mortgage, our bills, for our food and our family life. So we have to protect that as much as we can as we believe there is a rough ride ahead for at least a few weeks, if not months.

Despite our positivity, we don’t have the power to spread that as far and wide as it is needed, so we need to cocoon for the moment and weather the storm.

Don't despair

Now – the more positive side of things. This absolutely does not mean you cannot get your cookies!! (Loud cheer at this point please as goodness knows, loud cheers are most definitely required right now!) We are using this week to plan how we are going to work through this. We will be re-evaluating the position and deciding each weekend what happens the following week so this week is a write off. BUT:

- You can still order online in the usual way and we can post out your cookies.
- We will be working on new click and collect locations so that you can order your cookies and have them bagged, boxed and collect at no charge
- While local markets continue, we will be looking at increasing our attendance at some of these. Normally, we don’t do the obvious ones because they just haven’t worked for us in the past, but with what’s happening, we think this is probably the best way of giving you a weekly cookie fix as safely as possible. Those that do not wish to purchase from the display selection can order online and collect from the ‘event’ to ensure your cookies are not ever exposed.

we never give up - we will get you your cookies

We’re also an extremely cunning and creative little bunch, so given a few more days of getting over our holiday disappointment, you can be sure that we will be coming up with some genius ideas to get us all through this (however, we hate to disappoint you but we will not be selling toilet roll alongside our cookies….yet!! Lol)

We feel it also needs to be said, as if you didn’t know us well enough already, that we have a 5 star hygiene rating and our new bakery has the strictest hygiene policies in place including hair nets, shoe covers, overalls, antibacterial hand washing stations with disposable (compostable) paper hand towels and zoned cleaning areas which include sanitized door handles, light switches, oven handles etc etc…and this is all totally normal for us. We only serve cookies with allergen colour-coded tongs, we wear aprons and caps and use gloves when necessary….and of course, all our cookies are always displayed on freshly boil washed napkins behind protective, acrylic sneeze guards.

Our cookies are made by me and Giles and my Mum (Mum is in an ‘at risk’ group during the Corona virus so we have told her to stay home until further notice). Kaleigh helps out with the baking but she’s on standby for the moment with everything that’s going on, so you have just 2 of us making and baking your cookies and then, any selling that happens over the next few weeks will, most likely, be me (I’m Sally by the way in case you haven’t met me before). Bailey and Zac are still at school and they are staying out of the way until further notice. So it’s just us and we are fighting fit and healthy!

We are always so incredibly grateful for your support and love of our cookies and we know all little businesses like our feel the same about their customers. This is a very difficult time we all face and whilst we all have incredible worries and concerns of our own, our plea is that you support your local businesses during this. If you can shop local and independent instead of some massive chain that pays shareholders large dividends, there is hope that we can all make it through this. Those big businesses can afford and endure contingency plans, sick pay, loss of earnings, temporary closure and so on. But us little guys…..the salon down the road that does your nails….your local butcher….those little independent restaurants, cafes and bakers, your hairdresser – WE NEED YOU!

We send each and every one of you our love and positivity that you can stay safe and well and we send that same love and positivity to all the little businesses going through what we are going through. Together we are all going to get through this. But we need compassion, understanding, selflessness, love and shed loads of positivity.

We will share ours, if you share yours too!

With so much love to you all,

Sally, Giles, Bailey and Zac
xxxx

thank you for supporting our family business

 


0 Comments


Wicked Cookies Corona Virus Update

Well, unless you have (quite understandably) buried your head in the sand to avoid the madness, you will be witnessing posts from every business you follow or care about. This one is ours.

It’s not going to be short, this is not a time for a quick response and explanation is required. So although we don’t have answers at this point, we want our fabulous cookiemonster followers to understand where Wicked Cookies stands at the moment.

Firstly, we’ve been quieter than we might because our little family of the 4 of us went on our annual skiing holiday on Saturday. We had scrimped and saved and got ourselves to a position where our wonderful staff were able to look after things for a few days. We had already decided to close the station on the Tuesday so it was just Weds-Saturday that they had to cover.

We arrived at our ski resort in France early on Saturday evening to bright sunshine and beautiful snow, breathing a sigh of relief that we had escaped the madness and the worry for a week so we could be a happy family, enjoying something we love. Sadly, 5hrs later as we put Bailey and Zac to bed, the French government shut everything down which lead to tears from us all. We left at 1.30pm the following lunch time after rapidly packing and making sandwiches and then endured a 23hr coach journey back to Birmingham. It was not fun I can tell you.
We have spent today recovering from the no sleep and disappointment of not having our holiday this year.

So near yet so far

23hrs repatriation journey over 3 coaches


We have a positive policy in our family. We don’t watch the news. We don’t read the papers. We don’t listen to the radio. Anything that can keep us distanced from negativity and we do it. We can’t do anything about it, so why wallow in it?  Social media is the only thing we take part in and obviously the coronavirus is all over it.

So today, we have read up on what exactly is happening, and debunked all the rubbish as best we can (clearly there is a hell of a lot of it). Last week, our sales at the station started dropping dramatically as we witnessed the effect of people cancelling arrangements and working from home. Last night we were too tired to cook, so we went out to Pizza Express for dinner. It was empty, with just 3 staff, 1 of which was the chef. No matter what is ‘right’ and how we shouldn’t panic and how we should all be sensible, people are panicking. People are stockpiling and people are behaving irrationally. To be honest, we have no idea who these people are as we haven’t met any of them! Everyone we meet and speak to is stunned at the behaviour of these ‘others’, and yet here we are, with even the sensible and positive of us, starting to doubt.

Pizza Express for dinner....empty, empty, empty

All we can say right now is that anyone who is self-employed and anyone who runs their own business is in a right old pickle. We face the inevitable that the vast majority of events we attend will be cancelled. That the vast majority of customers will choose to stay at home. That lots of independent little businesses are going to go out of business because of this and we sincerely hope we will not be one of them after all the effort we have put in to get to this point.

We have made the decision NOT to trade at the station this week. We feel that a travel hub like the station will be high on the list of locations that people would consider high risk. As it became a ghost town at the end of last week, we expect this will get worse. We have told Kaleigh, Natacha and Wiktoria our thoughts behind this and we also don’t want to put them at risk.

The thing that many people don’t understand at this point is this;
It will kill Wicked Cookies faster if we trade unprofitably than if we do nothing.
If we keep paying staff, keeping making and trying to sell cookies when nobody is there to buy them, keep switching on the ovens and making the dough when the majority of cookies will be unsold and make their way into our homeless charity freezer, we will burn through money so fast. And that money pays for our mortgage, our bills, for our food and our family life. So we have to protect that as much as we can as we believe there is a rough ride ahead for at least a few weeks, if not months.

Despite our positivity, we don’t have the power to spread that as far and wide as it is needed, so we need to cocoon for the moment and weather the storm.

Don't despair

Now – the more positive side of things. This absolutely does not mean you cannot get your cookies!! (Loud cheer at this point please as goodness knows, loud cheers are most definitely required right now!) We are using this week to plan how we are going to work through this. We will be re-evaluating the position and deciding each weekend what happens the following week so this week is a write off. BUT:

- You can still order online in the usual way and we can post out your cookies.
- We will be working on new click and collect locations so that you can order your cookies and have them bagged, boxed and collect at no charge
- While local markets continue, we will be looking at increasing our attendance at some of these. Normally, we don’t do the obvious ones because they just haven’t worked for us in the past, but with what’s happening, we think this is probably the best way of giving you a weekly cookie fix as safely as possible. Those that do not wish to purchase from the display selection can order online and collect from the ‘event’ to ensure your cookies are not ever exposed.

we never give up - we will get you your cookies

We’re also an extremely cunning and creative little bunch, so given a few more days of getting over our holiday disappointment, you can be sure that we will be coming up with some genius ideas to get us all through this (however, we hate to disappoint you but we will not be selling toilet roll alongside our cookies….yet!! Lol)

We feel it also needs to be said, as if you didn’t know us well enough already, that we have a 5 star hygiene rating and our new bakery has the strictest hygiene policies in place including hair nets, shoe covers, overalls, antibacterial hand washing stations with disposable (compostable) paper hand towels and zoned cleaning areas which include sanitized door handles, light switches, oven handles etc etc…and this is all totally normal for us. We only serve cookies with allergen colour-coded tongs, we wear aprons and caps and use gloves when necessary….and of course, all our cookies are always displayed on freshly boil washed napkins behind protective, acrylic sneeze guards.

Our cookies are made by me and Giles and my Mum (Mum is in an ‘at risk’ group during the Corona virus so we have told her to stay home until further notice). Kaleigh helps out with the baking but she’s on standby for the moment with everything that’s going on, so you have just 2 of us making and baking your cookies and then, any selling that happens over the next few weeks will, most likely, be me (I’m Sally by the way in case you haven’t met me before). Bailey and Zac are still at school and they are staying out of the way until further notice. So it’s just us and we are fighting fit and healthy!

We are always so incredibly grateful for your support and love of our cookies and we know all little businesses like our feel the same about their customers. This is a very difficult time we all face and whilst we all have incredible worries and concerns of our own, our plea is that you support your local businesses during this. If you can shop local and independent instead of some massive chain that pays shareholders large dividends, there is hope that we can all make it through this. Those big businesses can afford and endure contingency plans, sick pay, loss of earnings, temporary closure and so on. But us little guys…..the salon down the road that does your nails….your local butcher….those little independent restaurants, cafes and bakers, your hairdresser – WE NEED YOU!

We send each and every one of you our love and positivity that you can stay safe and well and we send that same love and positivity to all the little businesses going through what we are going through. Together we are all going to get through this. But we need compassion, understanding, selflessness, love and shed loads of positivity.

We will share ours, if you share yours too!

With so much love to you all,

Sally, Giles, Bailey and Zac
xxxx

thank you for supporting our family business

 


0 Comments