Our Story

The Beginning

It all started from a bed time story, where a little squirrel goes on a treasure hunt and at the end of the trail, there’s a plate of freshly baked cookies! The story captivated our two children and a few days later, they were on their own treasure hunt, hungrily seeking the warm cookies that awaited their successful clue solving adventure.

The treasure / cookies were sooo yummy, we all commented that they were good enough to sell and when Bailey (then 7) and Zac (5) said they thought they could sell enough to get to Disneyland, we thought they would forget the idea soon enough. However they did not!


lovely cookie company boxArmed with a cardboard box, 100 cookies and some basic sales training, our intrepid mini-entrepreneurs were off (under the name ‘The Lovely Cookie Company’)...knocking on doors, offering samples and selling their amazing cookies. 

A few months later we took a stand at the Solihull Fine Food Market (under the new name ‘Wicked Cookies’ and haven’t looked back since! We continue to create amazing new flavours, vegan / dairy free cookies and now gluten free cookies...all with the same wicked taste.

...and yes, Bailey and Zac did get to go to Disneyland!




The Wicked Cookies Devils



Chief cookie seller and social media queen.  You’ll often see Sally at our markets and stands serving our lovely customers, taking photos and posting on our social media pages. 

Favourite cookie flavours: 
Oat and Raisin / Ginger and Chocolate



Head dough maker and website king. Giles works behind the scenes, making our amazing cookie dough and baking the cookies. He’s also a dab hand with Photoshop and creates all our marketing material as well as the website. 

Favourite cookie flavours: 
Cranberry, Macadamia & White Chocolate / Chili and Chocolate.



Our self appointed quality control manager. Bailey insists it’s her job to taste every cookie to ensure they meet with her approval. She’s often seen at markets and stands serving customers and singing to herself...though usually not at the same time. 

Favourite cookie flavours: 
Triple Chocolate / Raspberry and White Chocolate.



Whilst he might be the smallest member of the team, he certainly makes up for it with his giant sized helpings of enthusiasm and product knowledge. Able to name every cookie by smell alone, he’s often spotted with chocolate marks either side of his cheeky smile. 

Favourite cookie flavours: 
Salted Caramel / Raspberry and White Chocolate